Whether you’re just starting or an experienced seller, every seller should be taking advantage of these tips on how to improve your Amazon ranking.
Below, we’ll share five recommendations on how to rank higher on Amazon and can help you make more sales.
WAYS TO IMPROVE AMAZON SALES RANK
FULFILLMENT BY AMAZON
If you use Amazon, it will give you the Prime badge and give you options for a couple of different advertising opportunities.
Utilizing FBA guarantees customer, free two-day shipping, the valuable Prime badges, and Amazon-led customer service ensure a sturdy foundation for your product
Customers want to know that they’ll receive items quickly and be taken care of appropriately if any help is necessary.
Amazon takes care of all of that for you, simultaneously making your product more likely to be purchased.
OPTIMIZE YOUR PRODUCT DETAIL PAGE
Customers are drawn to main product images that pop off the page and sales-inducing copy that stands out.
The product detail page is a great opportunity to show how important your product is and how it differentiates from the rest.
Your product detail page needs to have product images to make a positive first impression and SEO-friendly, sales-inducing copy.
To rank higher, include a specific keyword in your product listing. The title and bullet points possess the most indexing weight, so you’ll want to prioritize your more targeted keywords accordingly.
DRIVE EXTERNAL TRAFFIC
You’ve set your listing to convert, but how will people find your listing? To gain visibility for your Amazon listing are advertising or running promotions that drive external traffic.
When driving external traffic to your product listing to improve rank, make sure you use a two-step URL that includes the targeted keyword to achieve the results.
Advertising your product is a great way to get your product in front of potential customers. Amazon offers Pay-Per-Click (PPC) advertising that allows you to choose exact keywords to increase visibility and increase sales.
EARN REVIEWS
Before customers add products to Add to Cart, they see what other customers have said about this product.
By placing average review rating and review count directly below the product title, customers can quickly see past consumer feedback. Bad reviews or no reviews at all risk losing consumer trust.
Amazon’s Early Reviewer Program helps sellers get their first five reviews to compete with. Earn reviews by providing quality products and services that customers expect.
PRICE COMPETITIVELY
In this competitive marketplace, sellers have to box out competitors, resulting in a lower price for customers. Sellers need to remain price-competitive to keep a steady flow of sales.
If your product isn’t price-competitive with others in your market, increasing your sales is a tough task. Do market research and fix your pricing competitively, either high or low.
CONCLUSION
By following all the above tips you will rank higher on Amazon in no time. But remember, before you sell on Amazon, you need to get approval for certain categories.
Don’t panic, you’ve to contact the ungating service expert to get the work done. The Funnel Guru who are experts in the field gets you ungated in any of the restricted categories to sell on Amazon.
The Funnel Guru who are experts in the field knows the exact hacks to get you ungated without any hassles.
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