Decided to sell items on Amazon? But, not sure what is the first step? or where to begin? right.
In this blog, I will help you to take the first essential step with a clear understanding of how to sell on amazon.
If you are planning to launch a product on Amazon, whether as a new seller or a seasoned Amazon seller, there are certain things you should know to ensure a successful Amazon product launch.
1. CHOOSE A WINNING PRODUCT TO SELL ON AMAZON
Whether searching for your first ever product or looking to add new products to your Amazon business. This is the stage where most sellers get stuck or waste money on products that will never fly.
While choosing a new winning product to sell on Amazon, you need to consider the price, shipping, competition, trend, seasonality, demand, and essential.
Source profitable products to sell on amazon with online arbitrage. Spend some time, do research or use a free tools like Amz Online Arbitrage to find profitable products to sell on amazon.
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2. FOCUS ON THESE WHILE LISTING YOUR PRODUCT ON AMAZON
Consider these while selling products on amazon. Ensure that the content and the product images are fit to the mobile (mobile optimization).
Focus On The Content:
High-quality content helps you to communicate your product value and drive conversion. Good content helps you to stand out from the competition, which shows the difference between your product and others based upon the category and target customer base.
The initial step in the process is to think about the common terms (keywords) your target audience is likely to search for when looking for your product.
Write an informative description. If the product image initially grabs a buyer’s attention, the written description convinces them to stay.
Summarize with 3-5 bullet points. Ensure that you include your primary keywords as possible in these bullet points.
Although including keywords is important for ranking purposes, it is equally important to maintain a persuasive copy in your bullet points. Do not sacrifice readability or language which sells.
Don’t underestimate the amount of detail that your customers want to see. Include product specifications, materials, and the benefits to your customers.
Research is your best friend. Check your competitor’s sites and see what the most common keywords are and how they present their product then use them in your own listing to attract customers
Focus On Product Images:
Images are the first thing that grabs the buyer’s attention. Take excellent, high-resolution images. Shoot the product from different angles
Amazon requires that images need to be a minimum of 1000 pixels on the short side (this is necessary for the image to be ‘zoomed in on’) on a pure white background without text or watermarks, and the product should take up at least 80% of the image area.
3. GET YOUR CUSTOMER REVIEWS
Half of all customers want a review to verify their purchase decision. This encourages brands to establish a basis of reviews before driving traffic to their products.
Customers who filter their search based on reviews, products without reviews are immediately dropped out of consideration. So it’s clear that getting initial reviews can help you to gain attention and reach more people.
Having a good number of reviews is not only important for rankings, but also for conversions. Customers are more likely to buy your product if you have a high number of positive reviews.
You don’t necessarily have to launch on Amazon first and to empty reviews. Instead, launch the product on your own site first. Get reviews and post them on your site, then share your site on social media platforms directing buyers to your Amazon page.
Don’t be shy in asking for reviews, and be as creative as possible. You can remind them to leave a review once they have made their purchase and also request them to leave their feedback in product packaging itself.
4. DRIVE TRAFFIC
To generate traffic you can also opt for cost-effective ways instead of advertisements.
When launching a product, it is important to utilize your email groups and Facebook groups to drive off-Amazon traffic to your listings.
Search advertising includes spending on broad keywords, with emphasis on driving traffic and increasing brand awareness, as well as detailed keywords to drive conversion and increase organic search rank.
External traffic can be driven using social media, blogs, and any other brand-controlled online presence. The key to generating higher relevance is to utilize every possible avenue for traffic to your new product.
5. MANAGE INVENTORY
While you would be starting out with smaller quantities, ensure that they are always available. You’ll need to check your inventory levels on Amazon regularly to make sure your products stay in stock.
Managing inventory is key here while selling products on amazon.
If a customer clicks on a product that they really want or need, but it states out of stock, it’s a huge loss of opportunity for a seller.
To avoid that, check for new orders, update your inventory, and increase your sales.
FINAL THOUGHTS:
The key is to pull the right levers in the right order and maintain patience as you prepare your product for traffic. Once the traffic hits, constantly work to lift. Moreover, before you tend to know it, your product will have taken flight.
Clear about steps that you need to consider while selling products on amazon. What are you waiting for? Launch your products on amazon and start to sell items on amazon.
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