Winning something which will increase your sales on amazon, Sounds good? This guide will help you to increase your sales by winning the buy box on amazon.
Amazon handles nearly half of the online retail sales. Did you know that 83% of all Amazon sales happen through the Buy Box?
WHAT IS AMAZON BUY BOX?
The Amazon buy box is a section on the right side of an Amazon product detail page where customers can add a product to their “cart” or choose “buy now.”
It enables shoppers to select the way in which they will purchase the product (used, new, shipping speed, and gift options are the buying options given on amazon).
Once they are done choosing their buying options, proceed for the checkout by clicking the ‘Add to Cart’ button.
The “Buy Now” button in the Amazon buy box helps customers to make an instant purchase right from the product detail page.
Buy Box, it is a widget visible on most of the Amazon product listing pages that allow customers to quickly purchase products they are searching for.
Enable shoppers to make their purchase in two or three steps quickly and easily.
IMPORTANCE OF BUY BOX FOR AMAZON SELLERS:
There are two main reasons that you should be concerned about the Buy Box:
1. Increase Your Sales
As mentioned earlier, 83% of all Amazon purchases are made through the Buy Box, as it is the first ‘call to action’ option customers see.
Even though the Buy Box gives information on who is selling products on Amazon, it’s a main factor in the customer buying decision.
The convenience and “add to cart” option make them buy the product because it gives an immediate option whether to buy or not and not to miss their favorite product.
2. Can Create Amazon PPC Ads
Amazon PPC (pay-per-click) allows sellers to bid on prices of clicks for certain keywords and sellers who win the Buy Box can create sponsored listings for the product through Amazon PPC.
HOW DO I KNOW WHETHER I AM ELIGIBLE FOR THE BUY BOX OR NOT?
If you’re not sure whether you are eligible to control the Buy Box for a certain listing, Amazon offers two free tools that let you check your eligibility.
In Seller Central,
Go to Inventory > Manage Inventory.
On your products listings, you will see two columns:
Buy Box Price and Buy Box Eligibility.
If these columns don’t appear, click on the “Preferences” above your products on the right. Then click the two columns so that they become visible on your dashboard.
Adjust your prices if it differs from the current buy box prices via the price column on the ‘Manage Inventory’ page. This will increase your chances of winning the buy box.
Next, if you go to the top of your Seller Central page to the search bar and type ‘Buy Box’, the Help window slides out from the right.
This allows you to check Buy Box availability for certain ASINs and SKUs.
HOW TO WIN YOUR AMAZON BUY BOX?
The factors that you need to consider to win the Amazon Buy Box:
Only sellers with a Professional Amazon Sellers account which costs $39.99 per month are eligible to win the Buy Box. Individual Seller account is not eligible.
Sell New Product:
Consider product which is high in demand, essential product, recent trend and has low competition.
Items that are used can’t be able to win a Buy Box position over a new item.
Choosing products is easy but ungating it from the restricted category is quite difficult. Take expert advice, TheFunnelGuru was an expert in this field. They will get you ungated from the restricted categories on amazon within 24 hours.
Make Pricing Competitive:
The second biggest factor in winning the buy box is affordable pricing.
The landed price is the total price an Amazon product goes for, including shipping and handling costs. The lower the landed price, the more likely you are to win the buy box.
Listing your product on Amazon within 5 percent of the current Buy Box price will increase your chances of winning the Buy Box.
Fulfillment Method:
Fulfillment can be done in three ways, through FBA (Fulfillment by Amazon), FBM (Fulfillment by Merchant), or Seller-Fulfilled Prime (SFP).
FBA means Amazon has control over your inventory because it stores, packs, ships your products and handle customers.
But keep in mind if you’re selling products on amazon through FBM, you need to ship your products and deals with customer service which needs to meet the level of Amazon’s service.
Manage Your Inventory:
If you offer a product but if it states out of stock, your sales may not reach your customers in time. Therefore, Amazon may give the Buy Box to sellers whose products could be fulfilled faster.
Seller Feedback Rating:
Although it isn’t clear that how Amazon weighs positive or negative feedback seller feedback when awarding its Buy Box, it is assumed that sellers with poor performance metrics have a less chance of winning the Buy Box than those with positive metrics.
Build Your Amazon Account Health:
This section is the most crucial if you’re fulfilling orders yourself. FBA performance metrics look much different because Amazon handles most of these issues around shipping and customer service.
Amazon considers sellers who are more likely to ship products on time, sell high-quality products, and offer superior customer service. Just like Amazon. By considering this, will improve your amazon seller account health.
Considering these factors will definitely help you to achieve the Amazon Buy Box.
Win Amazon Buy Box, Increase Your Sales, Increase Your Profit Now.
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