Whether you’re a new to Amazon or you’re a seasoned seller, one of your biggest fear is going to be the Seller Suspension.
Amazon is actually very upfront about its rules and regulations regarding the suspension.
To avoid account suspension on Amazon, you need to go through this article completely to know the tips you need to execute:
TIPS TO AVOID ACCOUNT SUSPENSION ON AMAZON
1. BE RESPONSIVE
Amazon gives you some warning about your seller status, so don’t ignore those notifications.
And when it comes to replying directly to the buyer, Amazon won’t give you their information, but check your recent feedback and respond professionally so that you can leave a good impression for future buyers.
2. ACCURATE INFORMATION
If you’re selling a used item, double-check that it’s marked as “Used” and not “New” and vice versa.
Additionally, double-check that all your orders match the product description and no parts are left out.
Finally, it might be easy to emulate other seller’s success by replicating their products, you should never engage in copyright, trademark, or intellectual property infringement.
Customers will know and their reactions won’t be pretty. Set their expectations realistically and accurately, and it will help you in the long run.
3. BALANCE YOUR PRIORITIES
You can’t hold every customer’s hand, no seller has time for that. However, there are situations where a little bit of customer service will go a long way.
If you’ve been dealing with some issues that have reduced your seller’s rating and a repeat customer contacts you for an exchange, consider those issues.
In some situations, it may be better for you to increase the cost of an order than to be suspended.
4. MANAGE YOUR METRICS
Always keep an eye on your Seller Central dashboard, Amazon can suspend you if your metrics don’t meet the following criteria:
- Negative feedback <5%
- Order defect rate: <1%
- Pre-fulfillment cancel rate: 2.5%
- Late shipment rate: <4%
Your Seller Central dashboard will also show metrics like late response rate, invalid rejection rate, and a few more, so if you see any of that, take action immediately.
5. HANDLE REVIEWS
Simply know that people are going to leave bad reviews anyway for no other reason than they can.
Plus, according to a report, “it takes 12 positive experiences to make up for one unresolved negative experience”.
Make it worth your customers’ while to bridge the feedback gap by offering quality products, faster delivery, and exemplary customer service.
CONCLUSION
With these above tips, if you sell restricted category products without prior approval, you get into the trap of account suspension.
Don’t forget to get approval from The Funnel Guru who are experts in this field who gets you ungated in any of the restricted categories without any efforts.
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